Straight Point Home Inspections is a local business that provides home inspections and radon testing to new home owners to ensure that they understand the state of their property and address the problems that Straight Point presents in their reports.

The client wanted a branding suite that would help carry his business from launch but at the same time have room to evolve with the brand over time. After the initial discussions and meetings, we agreed that Straight Point needed a definitive logo, website, business cards, and two forms of documents: a dotted grid paper to present ideas and sketches to clients and a document with the company's official letterhead for business purposes.

Following the initial consultation, the subsequent discovery sessions with the client gave us the direction to focus the brand around the idea of the straight forward nature of client’s character as he wanted his business to convey his business practices of honesty and trustworthiness.

Since the company's launch in the summer of 2019, Straight Point Home Inspections has received 33 five-star Google reviews (as of March 2020) and reported 80% of client engagements coming directly from their website.